This is an increase from the $950 million the brand sold during 2017. In 2020, Mattel sold $1.35 billion worth of Barbie dolls and accessories, and this was their best sales growth in two decades. Sales of Barbie dolls declined sharply from 2014 to 2016. Writing for Journal of Popular Culture in 1977, Don Richard Cox noted that Barbie has a significant impact on social values by conveying characteristics of female independence, and with her multitude of accessories, an idealized upscale lifestyle that can be shared with affluent friends. Since its launch, Barbie has transformed the toy business in affluent communities globally by becoming a vehicle for the sale of related merchandise (accessories, clothes, friends and relatives of Barbie, etc.). The brand has expanded into a multimedia franchise since the late 1980s, including video games, computer-animated films, and a live-action film.īarbie and her male counterpart, Ken, have been described as the two most popular dolls in the world. Mattel has sold over a billion Barbie dolls, making it the company's largest and most profitable line. Barbie has been an important part of the toy fashion doll market for over six decades. The toy is the figurehead of the Barbie brand that includes a range of fashion dolls and accessories. For other uses, see Barbie (disambiguation).īarbie is a fashion doll created by American businesswoman Ruth Handler, manufactured by American toy company Mattel and launched in 1959. This article is about the fashion doll and brand.
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